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The role of landing page optimisation and testing in natural search
Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages...
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Where is the ‘best’ place to put your CTA?
Building your landing pages around the call-to-action ‘Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face...
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Examples of effective landing pages for Ecommerce sites
What makes a good ecommerce landing page? So, what does make an effective landing page for an Ecommerce site? Well, I’m going to give a typical consultant’s answer – “it depends“; on the campaign and...
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Eye tracking studies can focus you on the wrong things
When businesses use eye tracking data to help them design their website they could be missing vital information about their web visitors Eye tracking studies are undoubtedly useful. Let’s get that fact...
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